Growing Walnuts and Building a Business

Growing Walnuts and Building a Business

What do Growing Walnuts and Growing a Business have in common?

Every morning, for several years, Flo (our fantastic Mutt) & I walked approximately 5 miles.

Before we moved to our home in Corning, California on the Sacramento River, we walked the back & forth through the Almond Our dog, Floand Walnut Orchards behind our Ranch in Orland Ca.

The walk was prompted by my coronary and has become an hour+ of the most enjoyable part of my day.

Flo was able to chase the wild turkeys, jackrabbits, stare down the fox, and watch the deer. I think she walked-ran 10 miles.

The most fascinating thing at that time was watching a freshly planted (February 2007) Walnut Orchard blossom from a field of white painted “sticks” to a 20 acre stand of stately Walnut trees, some 13 feet tall in 2010!!

First Year Walnut TreesThese trees were nurtured daily, constantly tied and pruned during their first year.
However the real reason for their explosive growth was the preparation of the planting environment.
(Building the Foundation)

The ground was ripped deep for drainage, holes were dug 4 feet x 4 feet, back-filled with amendments and then the Twigs (walnut stock cuttings) were placed in the well
worked ground.

A small hole dug in un-worked and un-amended ground would not have yielded the size of tree we found in the Video below.


The opportunities offered today in the Networking Marketing and Home-based Business world are staggering.

Most companies are ethical and offer fine products, reasonable
compensation plans and are usually well managed.

Why is it then, the attrition rate is so high?


  • No one addresses the preparation stage of starting the business.
  • Everyone wants to “get going now” and make a million overnight.
  • Few are willing to invest the TIME, ENERGY and Capital to build the foundation.

The only reason the Walnut Trees did so well, is that the farmer spent time and money, preparing the soil and is spending a bundle in the early stages to keep those tress growing properly , even though there won’t be any income for several years.

Walnut Orchard 2014

Orchard 2104

Want to grow a Solid Business?

Take heed from my successful Neighbor.

1. Choose the Company and Product well, or let your imagination Create Your Own product. (get quality Root Stock)

2. Be willing to invest in books, tapes and aligning yourself with quality training (Prepare you ground and plan)

3. Have a written plan and be prepared to work daily in the beginning, to constantly build your foundation of quality recruits.  (constantly prune, tie and Fertilize the tree during
the first year)

I am currently re-visiting Og Mandino’s 1968 classic The Greatest Salesman in the World
Each of the 10 scrolls are to read 3 time daily for 30 days, according to the narrative. The reason is to promote a solid habit foundation. It may seem ponderous to the fast paced mentality found in today’s frenetic business environment, but I learned years ago when first addressing this book the system of BUILDING the solid base seems to always be followed with success.

But along the topic of this post the following excerpt from Scroll #1 is relevant:


Time teaches all things to he who lives forever but I have not the luxury of eternity. Yet, within my allotted time I must practice the art of patience for nature acts never in haste. To create the olive, king of all trees, a hundred years is required. An onion plant is old in nine weeks. I have lived as an onion plant. It has not pleased me. Now I wouldst become the greatest of olive trees and, in truth, the greatest of salesmen.

Og Mandino, The Greatest Salesman in the World


The following video is a walk through the Walnut Orchard in 2010

Are you following a similar Business Mindset?

Comment below

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  1. Burl L Brooks

    I really like your analogy of the walnut grove. I have found this to be quite helpful in my own small business. Preparation is the key. It takes time to build a brand, and contrary to popular belief, it won’t happen overnight. I’ve worked pretty damn hard to market myself, get my name out there, and most importantly, provide a quality product. I realize that training gaited horses and mules is a bit different than say, starting a restaurant. However, the same core principles still apply. Do your homework, be prepared and don’t just expect to get rich overnight. It is a lot like training a mule, it takes time, patience and WORK. Nothing in life worth having is free. If it’s worth having, it’s worth working for.

    • Thanks for sharing Burl

      Don’t you feel that all successful Businesses, regardless the venue, need to be built with a strong well designed Foundation?
      Also thanks for joining us on the Talk Show.
      Here is replay link You Can Build It Episode 325
      Looking forward to sharing more with you

  2. Enjoyed your post and your video Chuck. I totally agree with all you have put forth here. Best of luck you your new endeavor. Lots to be learned at any site you are involved with. All the best.

  3. Hi Chuck, thanks for the post, I really enjoy it.

  4. As I have told you in the past I am not a reader. Just not real big on “books” but The Greatest Salesman in the World …I have re-read that one a couple of times. And I need to again!

  5. Ginger Sassatelli

    I love this post, it is so true how everyone wants everything right NOW. I bet those really were some amazing walks.

  6. Chuck I have to agree with you on these points you presented in this post.

    One thing that I find with many people starting a network marketing opportunity is that if you ask them if they think it’s a business, they’re probably going to say, “no”.
    And that’s their first error.
    If you don’t think of it as a business then you will never approach it like one.
    You will never do the necessary preparation or the research or even have the patience to see it grow.

    I’m by no means not a person who could ever take care of a garden far less a Walnut Orchard, but I do know if I want carrots from my back yard garden they aren’t going to show up the next day!

    Thanks for this great post!

    • Thanks for your comment, Hilary.
      Another oft encountered mis-direction is the attitude it is NOT SELLING.
      Yes it is and selling is a most important skill set top master.

  7. thanks for sharing

  8. This is an Awesome Philosophy. Building a solid foundation in all things is the real key whether it be health, marriage, religion, family, friends or business.
    Anything worth having takes patience, nurturing, and care.
    Thank you for sharing Chuck.
    God Bless You,

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