This Kind Of Blogging Is For Dummies, Bob Bly

This Kind Of Blogging Is For Dummies, Bob Bly

I subscribe to very informative Newsletter by Robert Bly. I am never disappointed and the Content is superior. Bob possesses a serious Business Mindset! Enjoy this read, take it to heart if you are Blogging with the intent of growing a business   Bob’s Newsletter May 31, 2018 This kind of blogging is for dummies An article in a PR e-newsletter suggested that the way to write great blog...

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Is “Copy” Dead? Replaced by Images and Video?

Is “Copy” Dead?  Replaced by Images and Video?

We received this newsletter email from one of our favorite Copywriters, Robert (Bob) Bly.   The content resonated with our marketing Mindset and experience in today’s environment so we had to share   When I was just starting out in the corporate world in the late 70s, I gave one of my product managers the first draft of a brochure I had written for his product, a complex radar system. As...

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