The conversation centered around the fact all of us have stories to share but so many are inhibited by constraints imposed by social pressure. When we realize that there are people who can benefit form our story within it becomes a bit easier to spread the word.
The successful sales process is really the result of someone being presented a story and finding acceptance to the presentation. The more “personal” the story is, typically the more it is accepted and the sale is consummated.
Listen to the show (50 minutes) streaming here or download for listening in the future.
One of the mistakes so many new businesses make is to NOT be familiar or take the time to gain sufficient practical Finance Skills.
Kendall’s book discusses the importance to couples regarding personal finance, but the principles are the same in business or personal life.
In the earlier episodes of You Can Build It Talk show we spent time on the importanmce of reasonable cash flow projections and sticking with a “budget projection”.
Listen to Episode 357
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